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☆ Target is cutting prices on up to 5,000 items to lure back inflation-wary shoppers
▼ + stars: | 2024-05-20 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Target has slashed prices on more than 1,500 popular items beginning immediately, ranging from butter to laundry detergent, as the retailer attempts to attract inflation-wary shoppers turned off by high prices. Prices have dropped effective Monday, with “thousands more price cuts” — amounting to 5,000 items — being reduced over the summer, the retailer announced. Retail sales growth has taken a hit because of high prices: Last month, retail sales were unchanged from March, when spending increased by a downwardly revised 0.6%, the Commerce Department recently reported. By comparison, a year ago, retail sales surged by 3%. In response, Target recently created a new house brand called Dealworthy to take on dollar stores and Walmart.

Persons: Sarah Wyeth Organizations: New, New York CNN — Target, Ikea, Aldi, Shoppers, CNN, Commerce Department, Target, Walmart Locations: New York

☆ Gatorade enters new categories — even unflavored water — as competition to hydrate consumers ramps up
▼ + stars: | 2024-04-06 | by ( Amelia Lucas | ) www.cnbc.com time to read: +5 min

As Gatorade approaches its 60th birthday, the brand is staying spry, branching out into new categories from unflavored water to energy drink mixes. It accounted for 63.5% of the U.S. sports drink market in 2023, according to Euromonitor International data. Gatorade President Mike Del Pozzo told CNBC that the competition is good for the category overall – and shows his brand's own strength. "There's plenty of loud voices right now, trying to make a name for themselves," said Del Pozzo. And Propel's annual sales are projected to cross $1 billion for the first time this year, Del Pozzo said.

Persons: spry, There's, Jim Watson, Coke, Watson, Ramon Laguarta, influencer Logan, Mike Del Pozzo, Del Pozzo, we're, Rabobank's Watson Organizations: Gatorade, Euromonitor, Cola, Pepsi, Rabobank, Unilever, Nestle Health Science, PepsiCo, Energy, Citi Research, CNBC

☆ Logan Paul’s Prime becomes WWE’s first-ever logo to appear on its wrestling ring mats
▼ + stars: | 2024-03-11 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —WWE and Logan Paul’s Prime have struck a “record-setting” deal to feature the sports drink as the first-ever brand logo to appear in the center of the wrestling mat. Notably, the deal is for Prime Hydration and not for its energy drink, Prime Energy, which riled up some US lawmakers last year for its high caffeine content. In January, Netflix acquired the exclusive rights to “WWE Raw,” currently seen weekly on Comcast’s USA cable network. However, controversy surrounded the company when disturbing allegations of sexual assault, trafficking and physical abuse against WWE founder Vince McMahon came to light. McMahon, who has denied the accusations, resigned from the company a few days later.

Persons: Logan, ”, Paul, Jake, “, Bud Light, Mat, Dwayne “, ” Johnson, Vince McMahon, McMahon Organizations: New, New York CNN, WWE, Bank, Prime Energy, UFC, Modelo, Netflix, Comcast’s USA Locations: New York, ”

☆ Rising caffeine levels spark calls for ban on energy drink sales to children
▼ + stars: | 2023-08-30 | by ( Kailyn Rhone | ) www.reuters.com time to read: +5 min

[1/2] FILE PHOTO-Prime energy drink cans sit on a shelf at Target in Brooklyn, New York, U.S., August 18, 2023. Rival products like Anheuser Busch InBev-backed (ABI.BR) Ghost energy drinks and Kim Kardashian's “Kimade” energy drink also have 200 mg of caffeine. In the U.S. and UK, no national regulations ban the sale of high-caffeine energy drinks. She added: "Any energy drink with a high dose caffeine in it, such as Prime Energy, is unsafe for children." “I got confused because when you first see the can, it’s hard to see where it says energy drink.

Persons: Kim Kardashian's, Holly Benjamin, Dr, Benjamin, Chuck Schumer, Alani, Logan Paul, KSI, Shick, ”, “, Bonnie Patten, TINA, GNC, Vanessa O'Connell, Lisa Shumaker Organizations: REUTERS, Prime Energy, Anheuser Busch InBev, Monster Energy, University of Chicago, American Academy of Child, Psychiatry, FDA, U.S, Ghost Energy, Congo Brands, American Medical Association, Walmart, Target, Energy, Kailyn, Thomson Locations: Target, Brooklyn , New York, U.S, Canada, Australia, New Zealand, Congo, Florida, Kailyn Rhone, New York

☆ Popular Prime energy drink by Logan Paul that exceeds Canada’s caffeine limits to be recalled
▼ + stars: | 2023-07-13 | by ( ) www.cnbc.com time to read: +2 min

Various flavors of the energy drink Prime for sale in a shop window on 9th March 2023 in London, United Kingdom. A caffeinated energy drink being promoted by American social media influencers is set to be recalled in Canada. Health Canada said Wednesday that at 200 milligrams of caffeine per can, Prime Energy exceeds the regulator's acceptable caffeine limit of 180 milligrams per serving and should not be sold. Health Canada said it's aware that some shops may be selling Prime Energy — which is different from the widely available Prime Hydration drink — without approval. Prime Hydration is the non-caffeinated and bottled version of the canned beverage Prime Energy.

Persons: Sen, Charles Schumer, Logan Paul, Coke Organizations: Health Canada, Prime Energy, Sunday, Food and Drug Administration, YouTube, Energy, Canadian Food Inspection Agency, Health, Red Bulls, FDA Locations: London, United Kingdom, American, Canada, U.S, Health Canada, Australia

☆ US FDA reviewing concerns over Logan Paul's PRIME energy drink
▼ + stars: | 2023-07-12 | by ( ) www.reuters.com time to read: +2 min

[1/2] Youtube personalities Logan Paul of the U.S. and rapper KSI of Britain, meet fans during a Prime soft drink promotional event in Copenhagen, Denmark, June 27, 2023. Ritzau Scanpix/Ida Marie Odgaard via REUTERS/File PhotoJuly 12 (Reuters) - The U.S. Food and Drug Administration said on Wednesday it is reviewing concerns raised by Senate Majority Leader Chuck Schumer against a popular influencer-created energy drink. Prime Energy contains 200 milligrams of caffeine per 12 ounces, equal to six cans of Coca-Cola or nearly two Red Bulls. Canadian health officials told Reuters on Wednesday the energy drink should not be sold in Canada as the product exceeds the acceptable caffeine limits. The Canada health agency is aware that some stores in Canada may be selling Prime Energy without approval and it is actively working to address this issue, a spokesperson said.

Persons: Logan Paul of, KSI, Ritzau Scanpix, Ida Marie Odgaard, Chuck Schumer, Schumer, Logan Paul, Khushi Mandowara, Mrinalika Roy, Shounak Dasgupta Organizations: REUTERS, U.S . Food, Drug Administration, YouTube, Prime Energy, Red Bulls, Reuters, Energy, Thomson Locations: Britain, Copenhagen, Denmark, U.S, Canada, Bengaluru

☆ FDA to review Schumer's concerns about YouTube stars' Prime Energy drink
▼ + stars: | 2023-07-12 | by ( Chelsey Cox | ) www.cnbc.com time to read: +2 min

Signage is seen outside of the Food and Drug Administration (FDA) headquarters in White Oak, Maryland, August 29, 2020. WASHINGTON — The Food and Drug Administration will address concerns raised by Senate Majority Leader Chuck Schumer about a caffeinated energy drink popular among teens. An agency spokesperson said it "is reviewing the concerns" outlined in Schumer's letter to FDA Commissioner Dr. Robert Califf about the dangers of Prime Energy, a beverage founded by YouTube stars Logan Paul and KSI. Prime Energy is not intended for anyone under the age of 18, according to a company representative. Prime Energy boasts 200 mg of caffeine.

Persons: Chuck Schumer, Robert Califf, Logan Paul, KSI, Schumer, Paul, Annika Kim Constantino Organizations: Food and Drug Administration, FDA, WASHINGTON, Drug Administration, Energy, YouTube, Prime Energy, American Academy of Child, Psychiatry Locations: White Oak , Maryland

☆ Logan Paul’s Prime Energy Drink Under Scrutiny Over High Caffeine Content
▼ + stars: | 2023-07-12 | by ( Chang Che | More About Chang Che | ) www.nytimes.com time to read: +1 min

The release of Prime, a drink brand founded by the YouTube personality and boxer Logan Paul, had British teenagers lining up for hours outside grocery stores on its release date in December. Now, Prime is facing a backlash from physicians and lawmakers who say that the high levels of caffeine in one of its drinks can be harmful to children. Prime offers two kinds of beverages: Prime Hydration, a sports drink that does not contain caffeine, and Prime Energy, a highly caffeinated drink. A 12-ounce Prime Energy contains 200 milligrams of caffeine, compared with the 114 milligrams of caffeine in a 12-ounce can of Red Bull or the 100 milligrams found in a cup of coffee. Senator Schumer said Prime Energy had “so much caffeine in it, that it puts Red Bull to shame.” He added that Prime differed from other highly caffeinated energy drinks in that its advertising campaign appeared to target those under 18.

Persons: Logan Paul, Chuck Schumer, Red Bull, Schumer Organizations: YouTube, Food and Drug Administration, Prime, Prime Energy, Energy Locations: New York

☆ Are sports drinks good or bad for you? A medical analyst explains
▼ + stars: | 2023-07-11 | by ( Katia Hetter | ) edition.cnn.com time to read: +10 min

Dr. Leana Wen: It’s important to distinguish between sports drinks and energy drinks. There are also energy drinks that are often, and unfortunately, confused with sports drinks. Those consuming energy drinks instead of sports drinks or water may become dehydrated. This could be because of confusion between sports drinks and energy drinks, so people should be careful to choose the beverage that’s appropriate for their purpose. And really distinguish between sports drinks that replenish electrolytes and fluids versus energy drinks.

Persons: Chuck Schumer, Schumer, Leana Wen, Wen, I’d Organizations: CNN, US Food and Drug Administration, Prime Energy, Red Bulls, George Washington University Milken Institute School of Public Health, Energy, US Centers for Disease Control, American Academy of Pediatrics, The American Academy of Pediatrics, Getty, Endurance

☆ Schumer urges FDA to probe Prime energy drink backed by YouTube stars Logan Paul and KSI
▼ + stars: | 2023-07-10 | by ( Chelsey Cox | ) www.cnbc.com time to read: +3 min

Logan Paul and KSI pose with Prime hydration bottles prior to a regular season game between the Arizona Diamondbacks and Los Angeles Dodgers on March 31, 2023, at Dodger Stadium in Los Angeles, CA. The brand offers a bottled hydration drink and a canned energy beverage, which is said is not intended for children. Several countries, including Australia, South Africa, the United Kingdom, Canada and New Zealand have already banned Prime Energy drinks or its caffeine-free version, Prime Hydration, in some schools. The company's lack of sufficient warnings about its caffeine content also invites scrutiny, he wrote. "This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink."

Persons: Logan Paul, Brandon Sloter, Chuck Schumer, KSI, Schumer, Robert Califf, Red Bull, Califf Organizations: Arizona Diamondbacks, Los Angeles Dodgers, Dodger, Getty Images, WASHINGTON, Food and Drug Administration, YouTube, Futbol Club Barcelona, Energy, CNBC, Prime Energy Locations: Los Angeles , CA, Washington, Australia, South Africa, United Kingdom, Canada, New Zealand

☆ What is Prime, Logan Paul and KSI's energy drink, and what is the controversy around it?
▼ + stars: | 2023-07-10 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +7 min

New York CNN —For being less than two years old, Prime energy and sport drinks are already enduring a major growth spurt. Prime’s portfolioThe duo’s first drink, Hydration, is a Gatorade-like sports drink that mixes coconut water and electrolytes, without sugar or caffeine. In 2013, a Senate panel held a similar hearing with top energy drinks. “It will be interesting to see how the Prime crew alters their pitch, or the branding on the energy drink to move it away from potential confusion with the sports drink, if there’s a hearing,” he said. Meanwhile, Prime Energy has raked in around $42.5 million this year, according to Circana data given to BevNet.

Persons: Logan Paul, Olatunji, Paul, KSI “, ” Paul, “, Chuck Schumer, Schumer, Energy “, haven’t, ”, ” Schumer, Bull, ” Jeffrey Klineman, BevNet, Duane Stanford, that’s, Klineman, it’s, hasn’t Organizations: New, New York CNN, YouTube, Gatorade, Aldi, Walmart, CVS, Target, Food and Drug Administration, Energy, ” Prime Energy, FDA, American Academy of Pediatrics, Senate, CNN, Los Angeles Dodgers, UFC, FC Barcelona soccer, Beverage Digest, Pepsi, Coca Cola, Prime Energy Locations: New York, United Kingdom

[1/2] Youtube personalities Logan Paul of the U.S. and rapper KSI of Britain, meet fans during a Prime soft drink promotional event in Copenhagen, Denmark, June 27, 2023. PRIME Energy contains 200 milligrams of caffeine per 12 ounces, equal to six cans of Coca-Cola or nearly two Red Bulls. According to a warning on the company's website, PRIME Energy is not recommended for children under the age of 18, women who are pregnant or nursing, or individuals who are sensitive to caffeine. PRIME also sells a non-caffeinated hydration drink in similar packaging. Schumer said the packaging and marketing of the two drinks were so similar that parents were unknowingly buying the highly caffeinated energy drinks for their children.

Persons: Logan Paul of, KSI, Ritzau Scanpix, Ida Marie Odgaard, Chuck Schumer, Schumer, Logan Paul, Laura Sanicola, Diane Craft Organizations: REUTERS, U.S, Bull, YouTube, Food and Drug, Red Bulls, Thomson Locations: Britain, Copenhagen, Denmark, New York City

☆ Chuck Schumer wants the FDA to scrutinize Logan Paul's Prime beverage brand for its marketing and caffeine content. It's nothing new for the energy drink industry.
▼ + stars: | 2023-07-09 | by ( Lloyd Lee | ) www.businessinsider.com time to read: +5 min

Other energy drinks boast similar or higher levels of caffeine content, such as Celsius or Bang. "This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink." The company notes under the energy drink product that the beverage is for ages 18+. Prime's beverage is not the only energy drink with high caffeine content on the market. Some energy drinks surpass the caffeine content of Prime.

Persons: Sen, Chuck Schumer, Logan, Schumer, influencers Paul, KSI, William Olatunji, Powerade —, Paul, it's, Red Bull Organizations: FDA, Service, Drug Administration, YouTube, Associated Press, AP, Congo Brands, Gatorade, Australian Broadcasting Corporation, New Zealand Herald, The New York Times, Prime Energy, Times, Red, American Academy of Pediatrics Locations: Wall, Silicon, Louisville, Australia, New Zealand, Swedish

New York CNN —Senate Majority Leader Chuck Schumer has called on the US Food and Drug Administration to investigate the high caffeine content of PRIME Energy drinks, which he claims are being targeted to children as “one of the summer’s hottest beverages for kids.”Schumer said cans of PRIME Energy drinks contain more than double the caffeine of a can of Red Bull and six times more caffeine than a can of Coca-Cola. The company does not recommend the drinks for anyone under the age of 18, according to information on its website. “What this drink is giving you is a caffeine rush, it is a high, followed by a crash,” Dr. Bracho-Sanchez said. On the company’s website, a fact page states, “PRIME Energy contains 200mg of caffeine, per 12 oz. The FDA says 400 milligrams of caffeine a day for healthy adults is “not generally associated with dangerous, negative effects.”CNN has reached out to the FDA for comment.

Persons: Chuck Schumer, ” Schumer, Red Bull, Schumer, haven’t, Edith R, Bracho, Sanchez Organizations: New, New York CNN, US Food and Drug Administration, Energy, CNN, American Academy of Pediatrics, FDA Locations: New York

☆ Energy Drinks Are Surging. So Are Their Caffeine Levels.
▼ + stars: | 2023-06-09 | by ( Julie Creswell | ) www.nytimes.com time to read: +2 min

A 12-ounce can of Red Bull contains about 114 milligrams of caffeine — more than three times the amount in a 12-ounce can of Coca-Cola. Prime Energy has more: 200 milligrams in each 12-ounce can. A 16-ounce can of Bang Energy Drink, the size typically sold in convenience stores, has 300 milligrams of caffeine. The Food and Drug Administration has investigated a handful of reports over the years involving people dying shortly after consuming energy drinks or five-hour energy shots. Pediatricians recommend that youths ages 12 to 18 should not consume more than 100 milligrams of caffeine per day and that children under 12 should avoid caffeine completely.

Persons: Red Bull, Paul, Bull, ”, Ryan Stanton Organizations: . Prime Energy, Bang Energy, Mr, Prime Energy, ”, Drug Administration Locations: Britain, Lexington, Ky

☆ Shoppers scrambled to grab the Prime energy drink promoted by YouTubers Logan Paul and KSI at Aldi, leaving shelves bare
▼ + stars: | 2022-12-31 | by ( Grace Dean | ) www.businessinsider.com time to read: +5 min

Aldi says it's sold out of Prime just one day after it started selling the energy drink. "It's not a nice drink at all," one shopper who bought the drink for his son told Insider. Leat told Insider he had followed KSI for a long time, "so I wanted to see for myself if his product lived up to the hype." Sam Kinsella, a landscape gardener from Bedfordshire, told Insider that he'd bought it because his son had seen it on TikTok. Jake Dickinson, a motor factory manager from Lincoln, told Insider that some flavors were better than others.

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